Making Strategy Make a Difference
Some companies think that strategy and planning are four-letter words. Those companies would never think of using either term in the context of their own organisations. It isn’t that these companies don’t move forward; it’s just that they don’t talk much about it ahead of time. So why do the two [...]

Preparing for Business
Would you go into the jungle without carrying out some pretty rigorous preparation? You’d need to know something about the terrain and how to navigate it, as well as the temperature, rainfall, and food supply. You would also be keen to know what predators you might meet on the way and how to [...]

Taking a Closer Look at Customers
The most crucial part of business planning involves taking a long, hard look at customers – those you enjoy having, those you would love to land, and those you would just as soon give away to some unsuspecting competitor. The stakes are high. How well you know your customers ultimately [...]

Building and maintaining a website is not enough to get the free traffic necessary to drive exposure and/or sales. With billions of websites already indexed by Google, and hundreds added daily, it is of the utmost importance to play by Google’s rules.
Pure, highly ranked one-way links are one such avenue to take to increase the [...]

Success leaves clues because most of the world’s successful people made several mistakes but never gave up; each time they failed, they picked something and rose again.
1. Ideas Generation
Every day, people come across information and tips that are vital to help them achieve their goals; but one of the mistakes they make is trusting their [...]